Lacoste - A Short Account.

Lacoste: The History

Lacoste is a French company and was formed in 1933 by French tennis player, Rene Lacoste. It was during the 1926 US open championship which Rene won which seen him wear the first sport performance clothing. Rene wore a cotton polo shirt which was supposed to reduce sweat.

After the 1926 championship win, Rene's friend drew him a crocodile which he embroidered onto his tennis shirts. This was to become known as Lacoste's famous logo.

It wasn't until his retirement from Tennis that Rene introduced other shirts and started the foray into fashion 1933. During the 1950's and 60's Rene's son Bernard took over the Lacoste empire and started to really expand the product both in the range and to new markets internationally.

During the 1970s Lacoste became a really popular brand in the huge USA market. In the 1980's Lacoste further increased the product range into items other than clothing, notably aftershave and toiletries.

Nowadays there are over 50 million Lacoste products sold nationally covering a diverse group of people from the scallies of Liverpool to the up and rising tennis stars. One of Lacoste's most successful and popular products is the polo shirts with the distinctive logo to the left chest. Since the turn of 2000 these have been in massive demand and still continue to be many stores' most popular product.

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A Brief Review of the Roots of the Modern Day Hoody

G Star - An Overview of the Hoody

Reference: G Star Raw Clothing.

The modern day hoody as we recognize it now can be traced all the way back to the Middle Ages of Europe when monks wore a cowl with an attached cover

It is thought that the modern version of the hoody emerged in the 1930s when clothing company Champion made the item of clothing for warehouse workmen, to protect them from freezing temperatures. It suddenly caught on among working men.

The hoody gained popular attractiveness when taken-up by designers such as Claire McCardell, who made it a essential factor of her clothing designs.

The recent popularity of the hoody, and the extent of it's adoption in every day life, possibly dates back to the 1970s and the hip hop culture. The hoody provided cover and instant anonymity and is ideal for criminals. This loaned the hoody an edgy cool. Popular culture quickly caught on. For example the hoody was a central icon in the movie ‘Rocky’. It wasn't too long before the hoody gained additional kudos as a gritty urban clothing item. The hoody has since been adopted by the urban poor in both the UK, the USA and parts of Europe. and has gone on to be an incredibly popular and widespread garment.

Several firms now design and create hoodys. A talented case in point is the G Star range of hoodies - check out this example G Star Mens Hoody.

G Star Raw Clothing.

Do Real Men Wear Pink?

Pink is so often the colour associated with feminity. When you see a pink shirt being worn by a man do you jump to conclusions about his sexual identity? You may not realise this but pink can look really good on some men. So the question for you is, if you are a man, would you wear pink?

Pink can be elegant, subtle and fashionable. It can also be peculiar and brassy. For example, the pastel pinks can look really good in a semi-formal setting or when you just want to look smart-casual. You have to be extremely careful of the brighter pinks as they will look ‘shocking’ and tacky - they either remind one of the disco time of the 80s or the punk rock era of the 70s.

What Matches With Pink?

Pink is quite a straightforward colour to match, but you must be careful. Pink blends well with related colours such as salmon and brown. Pink also goes well with white, for example a pink tie on a white shirt. Avoid blues, greens and yellows. Pink goes well on people with brown or dark hair.

When can a man wear pink?

Whether at a meeting at work, buying the weekly groceries, drinking with buddies in a bar, of lounging about on your day off, pink is completely acceptable as a colour on men these days.

This isn’t an excuse to break dress-code however so always be sensitive to the occasion. Never put yourself at a social disadvantage. For example business meetings usually require for a conservative look such as a white shirt and a low key well-pressed suit.

A man can look great in pink.

Further thoughts on g star shirts and issues to do with how men dress can be found.

See also G Star Shirts from the G Star shirt range.

Totally Great The Love of Pink Video From Lacoste

Lacoste - Love of Pink

The Love of Pink video is an advertisement for perfume but it's a really nice video and your are likely to feel this is 30 seconds well spent.

The Love of Pink video.

Feeling stimulated? I know I was.

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