G Star - An Overview of the Hoody
Reference: G Star Raw Clothing.
The modern day hoody as we recognize it now can be traced all the way back to the Middle Ages of Europe when monks wore a cowl with an attached cover
It is thought that the modern version of the hoody emerged in the 1930s when clothing company Champion made the item of clothing for warehouse workmen, to protect them from freezing temperatures. It suddenly caught on among working men.
The hoody gained popular attractiveness when taken-up by designers such as Claire McCardell, who made it a essential factor of her clothing designs.
The recent popularity of the hoody, and the extent of it's adoption in every day life, possibly dates back to the 1970s and the hip hop culture. The hoody provided cover and instant anonymity and is ideal for criminals. This loaned the hoody an edgy cool. Popular culture quickly caught on. For example the hoody was a central icon in the movie ‘Rocky’. It wasn't too long before the hoody gained additional kudos as a gritty urban clothing item. The hoody has since been adopted by the urban poor in both the UK, the USA and parts of Europe. and has gone on to be an incredibly popular and widespread garment.
Several firms now design and create hoodys. A talented case in point is the G Star range of hoodies - check out this example G Star Mens Hoody.
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